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Terms & Conditions

These Terms and Conditions prevail in the event of any conflict or inconsistency with any other communications, including advertising or promotional materials. Entry instructions are deemed to form part of the Terms and Conditions, and by entering this promotion all participants will be deemed to have accepted and be bound by the Terms and Conditions. Please retain a copy for your information.

The Promoter takes data protection seriously. By entering in this promotion, you confirm that you have read the Privacy Policy, and agree to these Terms and Conditions of the promotion. By submitting any information required as part of their participation into the campaign, participants agree to their information being held and processed in accordance with the General Data Protection Regulation (GDPR) and Data Protection Act 2018. You can withdraw your consent at any time.

Promoter: Nestlé UK Ltd, Nestlé Confectionery (UK), York, YO91 1XY.



  1. This promotion is only open to residents of the United Kingdom (England, Scotland, Wales and Northern Ireland) who are customers of participating Odeon cinemas (All NI Odeon cinemas are excluded except Belfast). 18+.
  2. This promotion excludes employees and the immediate families of Odeon Cinemas, Nestlé UK Ltd ("the Promoter"), its affiliated companies, agents or anyone else professionally connected to the promotion.
  3. Purchase necessary. Please retain promotional pack and receipt as proof of purchase dated within the promotional period and prior to the date of purchase. No purchase necessary in Northern Ireland.
  4. Mobile phone access required.
  5. Maximum of 1 entry per person. Anyone entering or to be found of entering more than once using multiple handsets, multiple identities or computerised or automated systems will be disqualified from the promotion.
  6. Participants can only win a maximum of 1 prize per person.
  7. All winners must have a valid UK address to be in with a chance of winning.
  8. Conduct of entry: The Promoter reserves the right at its sole discretion to disqualify any entrant found to be tampering with the text entry process or the operation of the promotion; or to be acting in any manner deemed by the Promoter to be in violation of the Terms and Conditions; or to be acting in any manner deemed by the Promoter to be disruptive.
  9. Anyone trying to circumvent the rules stated in these Terms & Conditions by using alternative details will be disqualified from this promotion.
  10. Entries (bulk or otherwise) made from trade, consumer groups, agents, third parties or syndicates will not be accepted. If it becomes apparent that a participant is using a computer(s) to circumvent this condition by, for example, the use of programmes, applications, scripts, alias accounts, brute force or any other automated means, that person's claim(s) will be disqualified, and any prize(s) awarded will be void.
  11. To enter without purchase in Northern Ireland only – entrants are required to send their full name, age, full postal address and email address to: 'KitKat® Bites Odeon Activation', Consumer Services, Nestlé UK Ltd, Haxby Road, York, YO91 1XY. All "No Purchase Necessary Requests" will be reviewed to ensure that the details provided are legitimate and associated with genuine customers of Odeon and are from addresses located within Northern Ireland. Once a "No Purchase Necessary Request" has been verified, the entrant will be entered into the prize draw. Only one entry per postal application accepted and only one entry throughout the Promotional Period. "No Purchase Necessary Requests" must be received no later than 23:59 on 08.06.2022 so that they can be processed and added to the prize draw before the end of the Promotional Period. Only winners will be notified.

Promotional Period

  1. The Promotional Period runs from 00.01 on 28.04.2022 to 23:59 on 08.06.2022. Any entries received outside the Promotional Period will not be accepted.

Entry Requirements

  1. To enter the prize draw for the chance to win a prize, participants must:
    1. Purchase a bag of KitKat® Bites (90g) from a participating Odeon cinema kiosk.
    2. Text the word 'BITES' along with the last 4 digits of the product barcode to 80800 during the promotional period. All texts are free of change.
    3. Participants will receive a bounce back text to confirm entry into the prize draw.
    4. 104 winners will be drawn at random via an independently verified process, from all valid entries at the end of the promotional period. Only winners will be contacted after the prize draw to confirm the details of their prize win.
  2. Entrants are advised to take care when typing and entering the text code and entry details. The Promoter is not responsible for typographical errors and incorrect texts which may be charged. Only correct entries that have followed the instructions and guidelines will be accepted. Capital letters or lower-case letters will both be accepted. For the avoidance of doubt, spelling mistakes will be disqualified. Attempted additional entries will not be included in the prize draw. Persistent abuse will result in immediate disqualification without notification.
  3. Text messages are free, but errors could be charged at the relevant network provider's standard rate and may not be included within a prepaid text package (as fees vary by network provider). Please double check with the billpayer before entering the Promotion. Entries received after the closing date will not be entered by may still be charged.
  4. The Promoter and their agents reserve the right, but not the obligation, to monitor and review all entries and content submitted, and to remove or refuse to take forward as an entry, any content submitted that the Promoter does not deem in its sole discretion to be appropriate, contains distasteful or offensive content or which the Promoter deems to violate any of these Terms and Conditions. The Promoter reserves the right to report any content violations to the appropriate authorities.
  5. All entries are therefore subject to verification and interrogation. Please retain the entry confirmation text as it may be required, together with the relevant proof of purchase for the entry, showing the date the participating product was purchased within the Promotional Period and prior to the date of entry. Entry information may not be sold or exchanged. Other manufacturer's information, references or printing errors do not constitute entry information. In the event of suspicious activity, the Promoter reserves the right to request further evidence to confirm the legitimacy of the entry.
  6. Entrants who do not give correct details or those who make an entry on someone else's behalf will be disqualified, at the Promoter's discretion.
  7. Proof of sending will not be accepted as proof of delivery. The Promoter takes no responsibility for entries delayed, incomplete or lost due to technical reasons or otherwise.
  8. Text messages received from the Promoter will be at the Promoter's cost.

Prize Details

  1. There is a total of one hundred and four (104) prizes available to be won as follows
    1. 1 x £1,000 prize
    2. 3 x 1-year Odeon myLIMITLESS e-vouchers
    3. 100 x 90g bags of Milk Chocolate KitKat® Bites
    The prizes will be allocated in the order above, to the valid entrants drawn at random, during the prize draw after the end of the promotional period.
  2. The £1,000 prize will be delivered either by BACS transfer or by cheque. Any winner not wishing to provide their UK bank details should notify the prize provider when accepting the prize so that a cheque may be provided. A UK bank account is required if BAC is selected as prize delivery method.
  3. The 1-year Odeon myLIMITLESS e-voucher should be redeemed within 6 months from the date of issue. For the avoidance of doubt, the e-voucher will be rendered void if not redeemed within the 6-month validity period. Limitless memberships are valid for 12-months from the date of activation.
  4. In order to redeem and activate the 1-year Odeon myLIMITLESS e-voucher, winners must visit and enter in the voucher code provided directly by the prize provider. The Redeemer of the code (Redeemer) must be eligible to join myLIMITLESS. The Redeemer must: (a) be 13 or over; (b) reside in the UK; (c) provide a valid email address; and (d) provide a passport-style photograph for their membership card.
  5. Full subscription voucher T&Cs and the relevant Privacy Policy will be shared with the winner via email upon fulfilment of the prize, however the latest details can be found at and
  6. All prizes are non-transferrable, non-negotiable, and non-refundable. No cash alternatives are offered in whole or in part and the Promoter reserves the right to substitute any prize or any part of the main prize for an item of equal or greater value due to circumstances outside of the Promoter's control should any element of the prize be unavailable. Unless otherwise agreed in writing by the Promoter, the prizes will only be awarded directly to the winners.
  7. Prizes will be provided by Cloud Nine Incentives Ltd, The Station, 7 High Street, Olney, MK46 4EB (ABTA number: L9097). More details can be found at

Winner selection and notification

  1. All valid entries received during the promotional period will be entered into the prize draw.
  2. Winners and a number of reserves will be drawn via an independently audited and verified prize draw selection process from all genuine, valid entries via an independently verified prize draw selection process on 09.06.2022 winners will be drawn for the prizes in the following order: 1) £1,000 prize, 2) 1-Year Odeon myLIMITLESS e-vouchers, 3) KitKat® Bites Milk Chocolate (90g).
  3. Each winner will be notified via text within 24 working hours of the draw taking place, giving instructions for the next steps of the claims process. Winners will have 14 days to claim their prize from first contact. The Promoter will request potential winners to provide the Promoter via a secure link, information including: their name, confirmation of their mobile number, proof of age, email address and their home address to assist with verification, fulfilment of their prize and to arrange prize dispatch. With regards to the 1 x £1,000, additional financial information will be required to complete prise fulfilment, where the winner will be asked to select from BACS or Cheque payment options. Inaccurate information may result in the prize being forfeited.
  4. Please retain winning communication until any prize has been verified.
  5. The Promoter will make reasonable efforts to contact the winners, however, if a winner has not responded to notification within 14 days of initial contact attempt, or if a selected winner is ineligible, rejects their prize, is otherwise in breach of these Terms and Conditions, or unable to take up the prize for any other reason, the Promoter reserves the right to withdraw the prize, re-allocate the prize and select the reserve next in line, as detailed as a reserve from the original prize draw. These reserve(s) will be contacted in the same process. If a winner has not responded to any communication and the prize has not been awarded after 3 attempts (main winner & 2 reserves), then the prize has therefore not been successfully claimed, and will be null and void.

Prize Fulfilment

  1. Once validated and bank details have been supplied, monetary prizes will be sent via BACS or Cheque (the cheque must be cashed within 6-months of receipt as replacement cheques will not be sent), e-vouchers will be delivered via email, and physical prizes will be delivered via courier postage. All prizes will be delivered using the personal details provided during the claim process. Please allow for 28 days for the item to be delivered from winner confirmation and the completion of any verification process. It is the winners' responsibility to ensure that they provide a valid UK postal address, bank details or email address for prize delivery.
  2. It is the responsibility of the winners to supply the correct personal information (outlined above) to claim their prize. Failure to accept the delivery may result in the prize being returned to the prize provider. The Promoter will not be held liable for non-delivery of a prize due to the provision of incorrect information.
  3. For any assistance needed with claiming your prize please contact Nestlé Consumer Services either by email at or by telephone on Freephone 0800 6378 5385.


  1. If fulfilment or any element of this promotion is delayed or affected due to the continuing Covid-19 pandemic and resulting Government restrictions, we will work with the affected winners on a case-by-case basis.
  2. The Promoter shall have sole and final determination as to which entries are genuine and therefore eligible to take part in this promotion. The Promoter's decision is final and binding with regard to all promotional matters and will not respond to any correspondence.
  3. The Promoter is not responsible for the acts or default of third-party suppliers but will endeavour to resolve any issues that may arise.
  4. Limitations of liability: Neither the Promoter, its agents or anyone professionally connected to the promotion, assume any responsibility or liability for:
    1. Any faulty, incorrect, erroneous or failed electronic data transmissions;
    2. Any unauthorised access to entry details at any point in the operation of this promotion.
    3. Communications line failure, regardless of cause, with regards to any equipment, systems, networks, lines, satellites, servers, computers or providers utilised in any aspect of this promotion;
    4. Inaccessibility or unavailability of the internet or any website or any combination thereof.
  5. If, for any reason, any aspect of this promotion is not capable of running as planned, including by reason of infection by computer virus, network failure, bugs, tampering, unauthorised intervention, fraud, technical failures or any other cause beyond the control of the Promoter which corrupts or affects the administration, security, fairness, integrity or proper conduct of this promotion, the Promoter may in its sole discretion modify or suspend the promotion or invalidate any affected entries. If an act, omission, event or circumstance occurs which is beyond the reasonable control of the Promoter and which prevents the Promoter from complying with these Terms and Conditions the Promoter will not be liable for any failure to perform or delay in performing its obligation but will always endeavour to minimise the effect to participants in order to avoid undue disappointment.
  6. The Promoter reserves the right to verify all entries including but not limited to asking for proof of address, purchase and identity details (passport, driving licence or equivalent), which they must provide within 7 calendar days and to refuse to award a prize or withdraw prize entitlement, and/or refuse further participation in the promotion and disqualify the participant where there are reasonable grounds to believe there has been a breach of these Terms and Conditions or any instructions forming part of this promotion's entry requirements or otherwise, where a participant has gained unfair advantage in participating in the promotion or won using fraudulent means.
  7. By taking part in the promotion the prize winners agree that the Promoter may contact them to ask for their consent as to whether they want to participate in reasonable marketing activities and publicity relating to the promotion. Such publicity may include, without limitation, the entrants' name and/or if consent given, image or statements made by entrants concerning the promotion and/or prizes obtained as part of the promotion. Winners are not obliged to agree to any request.
  8. Subject to the Promoter's Privacy Policy, the cash prize and Odeon myLIMITLESS e-vouchers winners' surnames and counties of residence will be available by sending an email request to with 'WINNERS LIST: KitKat® Bites Odeon Activation' in the subject line, for a period of 3 months following the end of the promotion period. When contacting this email address, your request will be actioned in line with Nestlé's Privacy Policy and the Promoter reserves the right to refuse any or all such requests. If any winner objects to their information being published, then they can contact the Promoter by emailing with the subject line 'KitKat® Bites Odeon Activation'. The Promoter nevertheless will disclose the information to the Advertising Standards Authority if required to do so.
  9. The Promoter and its associated agencies and companies will not be liable for any loss (including, without limitation, indirect, special or consequential loss or loss of profits), expense or damage which is suffered or sustained (whether or not arising from any person's negligence) in connection with this promotion or accepting or using a prize, except for any liability which cannot be excluded by law (including personal injury, death and fraud) in which case that liability is limited to the minimum allowable by law.
  10. If any of these clauses should be determined to be illegal, invalid or otherwise unenforceable then it shall be severed and deleted from these Terms and Conditions and the remaining clauses shall survive and remain in full force and effect.
  11. The Promotion and these Terms and Conditions will be governed by the laws of the participating country but any disputes as to the meaning of these terms will be subject to the exclusive jurisdiction of the participant's local courts.

Data Protection

  1. The Promoter will only use the personal details supplied for the administration of the promotion and the auditing of the entries where necessary and for no other purpose, unless we have your consent/you have opted-in to receive future marketing communications. All data will be deleted within 3 months of the end of the promotional period. The surnames and counties of verified winners will be made available as set out in the appropriate clause above and winners can object to this by emailing Otherwise, your personal details will at all times be kept confidential and in accordance with the General Data Protection Regulation (GDPR) and the Data Protection Act 2018 as applicable. Click the following link for the Promoter's Privacy Policy:
  2. By participating in the promotion, you agree to the use of your personal data as described here. You can withdraw your consent at any time. You can request access to your personal data, have any inaccuracies rectified or request deletion of personal data by sending an email to For the purpose of this promotion, any requests to delete personal data will result in withdrawal from the promotion if submitted prior to the prizes being awarded.